Methodology and How to read this:

We look at an audience of your profile, and then based on a sample of them we look at what ELSE they follow and care about. This is a very good approximation to what they see in their social media feeds every day! For most projects we use a sample size of 300-350, which is enough to very accurately see most accounts with 4% overlap.

All Instagram accounts in the writeup are presented with the following two stats:

• Followers is how many followers an account has on Instagram
• Uniqueness is how much MORE likely is the sample to follow this account compared to an average Instagram users. Uniqueness of 70 means that our sample is 70x more likely to follow an account than an average person on Instagram. Uniqueness of less than 1 means they’re less likely to follow these than an average Instagram user.

Community overview/characteristics

These are the things that stand-out about your audience based on the profiles they care about

1. United by a Love for Sports: While diverse across other interests, this group is connected by a passion for sports. This is seen in their following of global icons like Cristiano Ronaldo and major sports media hubs like the NBA, which serve as common ground for the entire community.
2. Mainstream Tastes: They follow what's big, famous, and trending. Their interest in universally popular figures like actor Dwayne "The Rock" Johnson and musician Taylor Swift shows they are very much a part of mainstream pop culture conversations.
3. Leaning Masculine: The audience's interests lean heavily masculine. There is a strong focus on combat sports, with figures like Mike Tyson being highly unique, and a deep interest in motorsports, with less engagement in categories traditionally followed by women like fashion or makeup. These other categories are only a small subsegment of the main audience.
4. Car and Motorsport Enthusiasts: This group has a serious passion for things that go fast. They follow the pinnacle of racing with teams like Scuderia Ferrari and the ultimate in road-car engineering from brands like Koenigsegg, showing a deep appreciation for automotive performance.
5. A Deep Love for Gaming: They are not casual gamers; they are enthusiasts invested in the entire gaming ecosystem. They follow the hardware platforms they use, like PlayStation, and the publishers behind blockbuster titles, such as Rockstar Games.
6. Admirers of Peak Performance: This audience is obsessed with the absolute best in every field. This is shown by their strong affinity for record-breaking niche athletes like pole vaulter Mondo Duplantis and dominant F1 champions like Max Verstappen.
7. Drawn to High-Energy Content: They prefer eye-catching, high-energy, and often spectacular content. This is clear from their following of creators known for large-scale stunts, like MrBeast, and incredible trick-shot artists like Dude Perfect.
8. Active but Nerdy: This group blends a love for physical activity with classic "geek" culture. They follow the official Marvel account for their superhero fix and NASA for awe-inspiring content about space exploration, showing a love for both action and science.
9. Food Geeks, but for Spectacle: Their interest in food is focused on entertainment and artistry. They are not looking for simple recipes but are captivated by the performance of chefs like CZN Burak with his giant-sized meals and the stunning chocolate creations of Amaury Guichon.
10. Aspirational or Wealthy: This audience is focused on success. They follow motivational entrepreneurs like Gary Vaynerchuk for business advice while also admiring the end-goal of wealth showcased by aspirational lifestyle accounts like The Trillionaire Life.